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Case Studies

Real Results From Brands We Have Scaled

These are not hypothetical projections. Every number on this page comes from an actual client account. We include the challenges, the specific work done, and the measurable outcomes.

Three brands. Three different problems. Three measurable outcomes.

🧴
One Spring
Skincare · Beauty

Revenue doubled from $31K to $66K per month in 4 months through PPC restructure, listing optimisation, and A+ content.

2.1x
Revenue
54%
ACOS Cut
✨
Melixir
K-Beauty · Supplements

ACOS cut from 48% to 19% in 90 days through campaign architecture, negative keyword build-out, and brand storefront launch.

48→19%
ACOS
180%
ROAS Up
🏠
Alphard
Home · Lifestyle

Conversion rate improved 148% in 60 days through new imagery direction, benefit-led copy rewrite, and A+ content launch.

148%
CVR Lift
+41%
Revenue
Skincare · Beauty

One Spring — Skincare Brand

A premium under-eye patch brand generating $31K per month with an inefficient PPC structure and listings that were not converting the traffic they were getting.

Services Provided

Amazon PPCListing OptimisationA+ ContentInventory Management
2.1x
Revenue Growth
54%
ACOS Reduction
4
months
Time to Result

The Challenge

 

ACOS running at 51% — almost every ad dollar was being wasted

 

Product listings written by the brand with generic keyword usage

 

No A+ content — product page looked identical to competitors

 

No Sponsored Brands campaigns — zero brand visibility in search

 

Inventory stockouts happening every 6 to 8 weeks, resetting organic rank

What We Did

Our Approach

Rebuilt all Sponsored Products campaigns from scratch around true margin targets
Added Sponsored Brands campaigns targeting high-intent category terms
Rewrote all five listings with keyword-led titles and benefit-driven bullets
Designed and launched A+ content and comparison chart module
Set up inventory forecasting and reorder alert system to prevent stockouts

Results Delivered

The Numbers

$31K → $66K
Monthly Revenue
Revenue doubled in 4 months without increasing ad spend
51% → 23%
ACOS
Campaign restructure and margin-led bidding cut ACOS by more than half
+89%
Organic Sessions
Listing optimisation drove significant improvement in organic rank
Zero
Stockout Events
Inventory management eliminated rank-resetting stockout cycles
Beauty · Supplements

Melixir — K-Beauty Brand

A premium Korean beauty brand with high-quality products and a 48% ACOS that was destroying margins on every sale. PPC was generating revenue but the business was not profitable.

Services Provided

Amazon PPCBrand StorefrontA+ ContentFull Account Management
48% → 19%
ACOS
180%
ROAS Improvement
90 days
Time to Result

The Challenge

ACOS at 48% on a product with 28% gross margin — every ad sale was a loss
Campaigns were broad match heavy with no negative keyword architecture
Budget being consumed by irrelevant searches with zero purchase intent
Brand storefront was a placeholder — no brand story, no collection pages
No performance reporting — brand had no visibility into what was happening

What We Did

Our Approach

Audited every search term across all campaigns — culled 340 irrelevant keywords
Rebuilt campaign structure with exact and phrase match priority targeting
Built out negative keyword lists across all ad groups based on 90 days of search term data
Designed a full brand storefront with three category pages and lifestyle imagery
Set up weekly reporting dashboard with ACOS, TACOS, revenue, and rank tracking

Results Delivered

The Numbers

48% → 19%
ACOS
Negative keyword architecture and match type discipline cut ACOS by 60%
180%
ROAS Improvement
Return on ad spend went from 2.1x to 5.3x in 90 days
+34%
Revenue Growth
Profitability improvement allowed reinvestment into previously avoided high-volume terms
Brand Storefront
Launched
3-page storefront with category collections and lifestyle brand content
Home · Lifestyle

Alphard — Lifestyle Products

A lifestyle home products brand with strong reviews and solid organic rank that was underconverting. The product was good. The listing was not communicating why.

Services Provided

Listing OptimisationA+ ContentDesigning ServicesAmazon PPC
148%
CVR Improvement
6.2% → 15.4%
Conversion Rate
60 days
Time to Result

The Challenge

Conversion rate of 6.2% despite a 4.4-star average review score
Main image was a plain white background shot with no lifestyle context
Bullet points were feature-led — no benefits, no differentiation from competitors
No A+ content — brand had been planning it for eight months without executing
PPC driving traffic that was not converting, inflating ACOS artificially

What We Did

Our Approach

Shot direction for new lifestyle main image and secondary image stack
Rewrote all bullet points with benefit-led language and objection handling
Built and launched A+ content with comparison chart and lifestyle story modules
Reduced PPC bids on underconverting terms while listing improvements took effect
A/B tested two title variations over 60 days to optimise for both rank and click-through

Results Delivered

The Numbers

6.2% → 15.4%
Conversion Rate
New imagery and benefit-led copy more than doubled conversion rate
148%
CVR Improvement
Largest single-intervention improvement across all client accounts in Q4
+41%
Revenue Growth
Same traffic, same ad spend — more revenue from better listing performance
ACOS Normalised
From 38% to 24%
Higher conversion rate made the same PPC investment significantly more efficient

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