Listing Optimisation

Amazon Listing Optimisation Service

Your listing is doing two jobs simultaneously — convincing Amazon’s algorithm to rank you in search results, and convincing a real person to buy your product instead of the one next to it. Most brand-written listings fail at both. We fix that.

Verified Amazon Ads Partner · 80+ brands managed · 99% client retention

148%
Avg CVR Improvement
After full listing restructure
+89%
Avg Organic Sessions
From rank improvement
6.2→15.4%
CVR Example
Alphard lifestyle brand
80+
Listings Optimised
Across client accounts
The Problem

Why Most Amazon Listings Underperform

A listing written two years ago is competing against listings optimised last month — built for keywords Amazon is rewarding today, written to address the questions shoppers are asking right now. The gap compounds silently. You do not see it until you compare your conversion rate to category benchmarks and discover you are converting at half the rate of your top competitor.

Titles stuffed with keywords that do not match how shoppers actually search
Bullet points written as feature lists — no benefits, no objection handling
Backend keywords wasted on duplicates and brand name variations
Main image that looks identical to every other product in the category
No A+ content — the listing looks like a marketplace product, not a premium brand
Conversion rate below category average, making every PPC dollar work harder than it should
Our Approach

Keyword-Led Copy That Ranks and Converts

We build listings from the keyword research up. We identify the specific terms Amazon shoppers use in your category — not terms we assume they use — and structure your title, bullets, and backend keywords to rank for all of them. Then we write copy that converts the traffic that ranking generates. The two objectives are connected. A listing that ranks but does not convert signals to Amazon that your product is not relevant, and your rank drops. We optimise for both.

What is Included

🔍

Keyword Research

Category-specific keyword research using Amazon search data. We identify the terms your target shoppers actually use, ranked by volume and relevance.

📝

Title Optimisation

A keyword-led title that balances Amazon’s algorithm requirements with readability. The most important real estate on your listing.

Bullet Point Rewrite

Five benefit-led bullets that address the questions and objections your target buyer has before they click away. No feature lists.

📖

Product Description

Structured descriptive copy for brands without A+ content, using all available characters to support the bullets and close undecided shoppers.

🔑

Backend Keyword Optimisation

All 250 bytes of backend search terms filled correctly — no duplicates, no wasted space, no brand name repetition that Amazon already knows.

📊

A/B Testing

Ongoing title and bullet testing to improve conversion rate over time. A listing is never finished — we treat it as a conversion rate optimisation asset.

Ready to get started?

Book a Free Account Audit

We review your account live and show you exactly where this service would move the needle for your brand. 30 minutes. No sales pressure.

Book a Free Audit →

Frequently Asked Questions

Everything you want to know before getting started.

How long before listing changes affect my ranking?+
Amazon’s indexing is fast — keyword changes typically reflect within 24 to 72 hours. Ranking changes take longer because they depend on the sales velocity and conversion rate signals the new listing generates. Most brands see meaningful ranking improvement within 30 to 60 days of a full listing restructure.
Do you handle listing optimisation for variations?+
Yes. We optimise parent and child ASIN listings including variation-specific bullet points where different sizes, colours, or formulations have different selling points.
Can you optimise listings in French for Quebec brands?+
Yes. We provide bilingual listing optimisation in English and French for brands selling on Amazon.ca with Quebec compliance requirements. French keyword research uses Canadian search data, not US keyword tools.
Will you also improve my images?+
Listing text optimisation and image optimisation are separate services — we handle both. Image direction, lifestyle photography briefing, and infographic design are covered under our Designing Services. We often recommend both together because copy and creative reinforce each other.
What if my listing is already ranking well?+
Ranking well and converting well are different things. We have worked on listings ranking on page one that were converting at 6 percent in a category where the benchmark is 18 percent — meaning they were paying for ranking they were not monetising. A ranking audit is part of our free account audit.

Verified Amazon Ads Partner

A certification Amazon awards to agencies that meet specific requirements for campaign management, client results, and platform knowledge.

Have a specific question?

Book a free call and we will answer everything directly — including whether this service is right for your brand right now.

Book a Free Call

Ready to see what your Amazon account can do?

Book a free 30-minute account audit. We go through your Amazon account live and show you exactly where you are leaving revenue behind.