Onboarded on February 2021
Founded five years ago, One Spring set out to redefine everyday skincare with effective, affordable products rooted in clean beauty. The brand’s mission is to help people feel confident and cared for with simple, nourishing skincare essentials. One of its hero products, the Under Eye Patches, quickly gained popularity in international markets—but faced unique challenges breaking into the competitive Amazon US marketplace.
Despite the product’s strong potential—targeting concerns like puffiness, dark circles, and tired eyes—it wasn’t gaining the traction it deserved. That’s when One Spring partnered with our team to build a strategic Amazon presence focused on product performance, brand clarity, and customer trust.
The listing for the under eye patches lacked proper structure. Parent-child relationships were missing, and the product was sometimes listed in irrelevant or incorrect categories, reducing visibility.
Though the product was well-formulated and affordable, the listing wasn’t convincing enough to convert browsing shoppers. The benefits weren’t clearly communicated, and reviews were not being leveraged to drive trust.
The original creative assets didn’t connect with the Amazon audience. There was no visual storytelling to highlight the product’s ease of use, results, or skincare benefits. Customers weren’t seeing how this product fit into their daily routine.
There was little structure in place for PPC campaigns. Ads lacked proper targeting, resulting in high spend with minimal returns. The brand was also vulnerable to competitor ads showing up on its product pages.
Some units weren’t selling fast enough, creating slow-moving inventory issues. This impacted the IPI score and made it harder to maintain in-stock status for bestsellers.
To unlock growth for One Spring’s Under Eye Patches, we implemented a multi-step strategy combining catalog optimization, content enhancement, targeted advertising, and inventory planning.
Restructured listings with correct variation themes (e.g., pack sizes, scent variants).
Conducted a full A-Z optimization of the listing: clear titles, bullet points, backend keywords, and high-converting copy.
Created custom A+ Content focused on skin concerns like puffiness and dark circles, backed by clean visuals and ingredient callouts.
Produced infographics and lifestyle images showing before-and-after use and easy application.
Mapped the product to correct subcategories within Amazon’s skincare taxonomy to improve visibility.
Built enhanced brand content to emphasize One Spring’s clean beauty ethos and affordability.
Applied SEO best practices to increase keyword indexing and improve organic ranking.
Developed a keyword-focused Sponsored Product campaign targeting top-performing terms like “under eye patches,” “eye masks for dark circles,” and “anti-puff eye gel pads.”
Launched defensive campaigns to retain brand traffic and protect against competitor targeting.
Used Sponsored Brand Videos to show real-time product application and benefits.
Adjusted bids based on seasonality and consumer trends (especially around holiday and skincare awareness months).
Audited inventory to identify slow-moving SKUs and processed removal orders as needed.
Focused restocks on high-converting pack sizes and improved sell-through rates.
Maintained a healthy IPI score by balancing FBA inventory levels and driving consistent sales velocity.
After just a few months of focused efforts:
Conversion rate increased by 161%, driven by improved visuals, A+ Content, and SEO-optimized copy.
Sales doubled year-over-year, with strong organic and PPC performance.
Advertising ROAS increased by 190%, thanks to refined targeting and creative ad formats.
Inventory turnover improved, reducing overstock risk and unlocking more storage space.
One Spring’s Amazon Brand Store was redesigned to reflect its clean skincare message and showcase related beauty products for cross-selling.
One Spring had a great product in its Under Eye Patches—but needed a partner who understood the Amazon ecosystem to bring it to life. Through strategic catalog structuring, compelling storytelling, and smart advertising, we helped One Spring become a competitive player in the Amazon beauty category.
Industry:
Location:
