Onboarded on April 2021
Founded five years ago, Love in Faith began with a mission to design meaningful everyday essentials that reflect positivity, faith, and comfort. From tees and jackets to sweatshirts, home goods, and stationery, the brand focuses on creating products that inspire and connect with people on a personal level.
While the collections were gaining traction on social media, breaking into the competitive Amazon marketplace came with unique challenges. To grow sales and visibility, Love in Faith partnered with our team to build a clear Amazon strategy focused on brand identity, customer trust, and performance-driven results.
The catalog lacked proper structuring. Variations between tees, jackets, and sweatshirts weren’t linked as parent-child listings. Some items were placed in the wrong subcategories, making them harder for customers to find.
Even though the designs were appealing and affordable, listings didn’t clearly showcase the message behind the products. The emotional connection that made Love in Faith special wasn’t being communicated effectively.
The original product images and copy didn’t tell a story. Customers couldn’t visualize how these tees, jackets, and home goods fit into their daily lives. Lifestyle shots, brand messaging, and emotional appeal were missing.
There was little structure in PPC campaigns. Ads weren’t targeting the right keywords, leading to higher spend but fewer results. Competitor ads often appeared on Love in Faith’s product pages, diverting potential buyers.
Certain SKUs were slow-moving, while popular products went out of stock quickly. This imbalance created risks for account health and inventory performance.
To unlock growth, we designed a multi-step strategy focused on catalog optimization, creative design, advertising, and inventory management.
Rebuilt listings with variation themes (tees by size, sweatshirts by color, etc.).
Optimized titles, bullet points, backend keywords, and descriptions with emotional and keyword-rich copy.
Designed custom A+ Content to highlight the inspirational side of the brand.
Added infographics and lifestyle images showing people wearing tees and jackets in everyday settings.
Created visuals for home goods and stationery that highlighted their functionality and design.
Corrected product categories for visibility (apparel under the right fashion segments, stationery under office supplies).
Enhanced the brand store to reflect Love in Faith’s message and product range.
Applied SEO best practices for keyword indexing and higher organic ranking.
Built Sponsored Product campaigns targeting high-intent keywords like “faith tees,” “Christian sweatshirts,” and “inspirational home décor.”
Launched Sponsored Brand ads to showcase multiple products in one campaign.
Produced video ads showing customers styling jackets and sweatshirts.
Developed defensive ads to protect Love in Faith traffic from competitors.
Audited SKUs to identify slow-moving items and implemented clearance strategies.
Focused restocks on high-converting styles and seasonal bestsellers.
Balanced FBA inventory to maintain a strong IPI score and reduce overstock risks.
Within a few months of execution, the results spoke for themselves:
Conversion rate increased by 148% due to compelling A+ Content, storytelling, and optimized copy.
Sales doubled year-over-year, supported by organic visibility and strong PPC performance.
Advertising ROAS grew by 180% through targeted campaigns and optimized bids.
Inventory turnover improved, reducing storage fees and keeping bestsellers in stock.
The Amazon Brand Store was redesigned to reflect Love in Faith’s inspiring message, making it easier for customers to shop collections across apparel and home goods.
Love in Faith had products with strong emotional appeal and unique value. What was missing was a structured Amazon strategy to amplify that story. Through catalog restructuring, creative design, optimized advertising, and account health management, we helped Love in Faith scale into a competitive and trusted Amazon brand.
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