How Do I List a Product on Amazon?

Step 1: Create Your Amazon Seller Account

To get started, you need a Seller Central account. Here’s how:

Choose a Selling Plan

You have two options:

• Individual Plan: No monthly fee. Pay $0.99 per item sold.
• Professional Plan: Pay $39.99 per month. No per item fees.

Tip: If you plan to sell more than 40 items per month, go with the Professional Plan.

Sign Up on Seller Central

Visit https://sellercentral.amazon.com and register. Have the following ready:

• Business name
• Address
• Phone number
• Bank account details
• Tax ID (NTN or EIN)

Once registered, set up:

• Business info
• Payment method
• Shipping settings
• Return policies

This completes your Amazon seller profile.

Step 2: Enroll Your Brand (Optional but Recommended)

If you own a brand, join the Amazon Brand Registry. This gives you more control over your listings.

Benefits include:

• A+ Content
• Brand Analytics
• Extra protection from counterfeiters

To enroll, you’ll need:

• A registered trademark
• Brand name and logo
• Product images showing your brand

Step 3: Understand the Amazon Product Detail Page

Your product detail page is where customers decide to buy. It must be clear, informative, and convincing.

Each listing includes:

1. Title: Max 200 characters. Use keywords like “product listing on Amazon”.
2. Images: High-quality, clear, and white background.
3. Bullet Points: Highlight key features.
4. Description: Detailed overview of the product.
5. Price: Competitive pricing increases conversions.
6. Fulfillment info: How the product will be shipped.

Remember, good listings convert better. Poor listings get ignored.

Step 4: Match or Create a Product Listing

Option 1: Match an Existing Listing

If your product already exists on Amazon, you don’t need to create a new page.

Just:

• Search by UPC, EAN, or ASIN
• Click “Sell This Product”
• Add your price, quantity, and shipping details

Option 2: Create a New Product Listing

If your product is new to Amazon:

1. Go to Inventory > Add a Product
2. Click “I’m adding a product not sold on Amazon”
3. Select your category
4. Fill in product information

You’ll need to complete several tabs:

• Product Identity: Product name, brand, and type
• Description: Paragraph and bullet points
• Images: Upload clear visuals
• Offer: Price, quantity, condition
• Safety & Compliance: Any regulations or hazards

Click Submit, or Save as Draft if you want to edit later.

Step 5: Add Product Variations (Optional)

If your product comes in different colors, sizes, or styles, you can add them as variations.

This keeps your listings clean and helps buyers compare options on a single page.

Use the Variation Wizard in Seller Central to group similar products into a “parent child” relationship.

Example:

• Parent: T-shirt
• Child: T-shirt (Red, Medium), T-shirt (Blue, Large), etc.

Step 6: Optimize Your Amazon Product Listing

Optimization makes your listing more visible in search results.

Use Relevant Keywords

Use tools like:

• Helium 10
• Jungle Scout
• Amazon Auto Suggest

Place your primary keyword: product listing on Amazon in:

• Title
• Bullet points
• Description
• Backend search terms

Also add related keywords like:

• Amazon product listing
• Amazone listing (note: “Amazone” is often a typo but may bring some search traffic)

Write Strong Titles

Include:

• Brand name
• Key feature
• Product type
• Size/color/quantity

Example:

Sellexio Wireless Mouse Ergonomic Design, Rechargeable, Silent Click Black

Use Bullet Points Wisely

Focus on benefits:

• Easy to use
• Long battery life
• Compatible with Windows & Mac
• Sleek design
• 1-year warranty

Add A+ Content (For Brand Registered Sellers)

This lets you enhance your listing with:

• Videos
• Charts
• Enhanced text and visuals

A+ Content boosts conversions by up to 10%.

Step 7: Set the Right Price

Price matters. Stay competitive by checking:

• Other sellers’ prices
• Lowest Amazon price
• External retail price

Use Amazon’s Automated Pricing Tool to adjust your price dynamically and win the Buy Box.

Step 8: Choose Your Fulfillment Method

You have two options:

Fulfillment by Amazon (FBA)

• Amazon stores, packs, and ships for you
• Handles customer service and returns
• Offers Prime badge (increases trust)

Fulfilled by Merchant (FBM)

• You handle inventory and shipping
• More control, lower fees

Tip: Try both FBA and FBM for different products.

Step 9: Stay Compliant

Before listing, make sure your product follows Amazon policies:

• Product safety
• Restricted items
• Category-specific rules

Selling restricted products can get your account suspended. Read the Amazon Seller Policy carefully.

Step 10: Promote and Advertise

Once listed, help your product get noticed.

Use Sponsored Ads

• Appear on top of search results
• Choose keywords and set daily budget
• Track performance in real time

Use Coupons and Deals

• Offer discounts to attract buyers
• Use Lightning Deals during promotions

Run Promotions

• Buy 1 Get 1
• Percentage off
• Free shipping

These incentives drive more clicks and conversions.

Step 11: Collect Product Reviews

Reviews build trust.

Ways to get them:

• Follow up with buyers (within Amazon policy)
• Use the Request a Review button in Seller Central
• Enroll in Amazon Vine (for brand-registered sellers)

More positive reviews = more conversions.

Step 12: Monitor Performance

Amazon provides detailed dashboards:

Account Health

Tracks:

• Order Defect Rate (ODR)
• Late Shipment Rate
• Cancellation Rate

Business Reports

Track:

• Sales
• Traffic
• Conversion rate

Use this data to tweak your strategy and improve over time.

Final Thoughts

Product listing on Amazon is more than just adding items to your store. It’s about creating listings that are clear, attractive, and optimized for search engines.

Whether you’re listing one product or thousands, follow these steps:

1. Create a seller account
2. Choose a selling plan
3. Match or create a listing
4. Optimize for SEO
5. Set a competitive price
6. Choose the right fulfillment method
7. Promote your product
8. Get reviews
9. Monitor and improve

Keep testing and improving your listings. Amazon is competitive, but with the right approach, you can win.

Frequently Asked Questions (FAQs)

Is it free to list a product on Amazon?

No, listing is free, but Amazon charges fees depending on your selling plan. The Individual Plan charges $0.99 per item, while the Professional Plan is $39.99/month.

Can I list just one item for sale on Amazon?

Yes. With the Individual Plan, you can list even a single product. There’s no requirement to list multiple products.

Do I need a brand to sell on Amazon?

No. You can sell generic or unbranded products. However, having your own brand and enrolling in Amazon Brand Registry offers many benefits like A+ Content.

What is the best way to ship products?

You can use Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM). FBA is easier for beginners as Amazon handles packaging, shipping, and customer service.

How can I improve my Amazon product listing?

Use relevant keywords, high-quality images, detailed bullet points, and competitive pricing. Optimize your title and description for both SEO and customer clarity.

Can I list products in bulk?

Yes. Professional sellers can upload listings in bulk using inventory templates or software tools inside Seller Central.

What is A+ Content?

A+ Content is a feature for brand-registered sellers. It allows you to enhance product listings with videos, custom images, charts, and brand storytelling.

How do I get product reviews fast?

You can use the Request a Review feature, or enroll in the Amazon Vine program if you have a registered brand. Always deliver good service to encourage reviews.

Do I need a UPC or barcode to list a product on Amazon?

Yes, most products require a UPC, EAN, or GTIN to be listed. However, if you are a brand owner, you can apply for a GTIN exemption through Seller Central.

What is the difference between FBA and FBM?

• FBA (Fulfillment by Amazon): Amazon handles storage, packaging, shipping, and customer service.
• FBM (Fulfilled by Merchant): You manage your own inventory and shipping.
• FBA is ideal for scaling quickly, while FBM gives you more control and potentially lower costs.

What is an ASIN?

ASIN stands for Amazon Standard Identification Number. It’s a unique code Amazon assigns to every product listed. You can find it in the product URL or detail page.

Can I sell used items on Amazon?

Yes, but only in specific categories. When listing a product, you can choose a condition such as Used – Like New, Used – Good, etc. Some categories restrict used item sales.

How long does it take for my product to go live?

Once submitted, your listing may appear in 15 minutes to 24 hours. If it takes longer, check for listing errors or Amazon’s approval requirements.

Can I list products without inventory?

Yes, but they will appear as “Out of Stock.” It’s better to list with available inventory to improve your visibility and chances of winning the Buy Box.

What are backend keywords?

These are hidden keywords that customers don’t see but Amazon uses to index your listing. Add synonyms, misspellings like Amazone listing, and long-tail keywords to improve search visibility.

What is the Amazon Buy Box?

The Buy Box is the section on a product page where customers click “Add to Cart.” Winning the Buy Box boosts your sales. It depends on price, seller performance, shipping speed, and more.

Can I change my product title later?

Yes, you can edit the title, images, description, and other details through Seller Central. However, excessive changes may trigger a review or suppression.

What happens if my product is flagged as restricted?

If a product is restricted, you’ll need Amazon’s approval to sell it. Sometimes you must submit compliance documents or invoices. Selling restricted items without permission may lead to suspension.

Is SEO important for Amazon listings?

Absolutely. Amazon uses a search engine called A9 to rank products. Optimizing with keywords like product listing on Amazon, amazon product listing, and Amazone listing improves visibility and sales.

Can I sell handmade or custom items?

Yes. Amazon has a Handmade category for artisans. You’ll need to apply and meet specific criteria. Listings are curated and more personalized.