Onboarded on January 2019
Founded Six years ago, Fresh Trends set out to redefine body jewelry by combining style, safety, and affordability. The brand’s mission is to help people express themselves confidently with high-quality jewelry that is both trendy and comfortable to wear. From nose rings and barbells to ear piercings, seam rings, hoops, and belly rings, Fresh Trends quickly built a loyal customer base.
While the designs were popular across fashion-conscious audiences, entering the competitive Amazon US marketplace posed unique challenges. Fresh Trends partnered with our team to craft a focused Amazon strategy designed to improve visibility, boost conversions, and strengthen brand trust.
Many listings for nose rings and barbells lacked proper variation structures. Parent-child relationships were missing, and some products appeared in irrelevant categories, which reduced search visibility and confused buyers.
Although Fresh Trends offered high-quality jewelry, the listings were not optimized to highlight durability, safe materials, and style variety. Key benefits were missing, and reviews were not effectively leveraged to establish trust.
The initial creative assets did not connect with Amazon’s audience. Lifestyle appeal and visual storytelling were absent, making it hard for shoppers to imagine how the jewelry would look when worn.
Advertising campaigns lacked structure. Sponsored ads were not properly targeted, leading to wasted spend. Competitor ads often appeared on Fresh Trends’ product pages, diverting potential buyers.
Some SKUs, such as specific belly ring styles, moved slowly while popular products like hoops frequently went out of stock. This imbalance affected the IPI score and risked storage limitations.
To unlock growth, we developed a comprehensive Amazon plan covering catalog optimization, creative design, PPC advertising, and inventory management.
Rebuilt listings with proper parent-child variations for different styles and sizes.
Optimized titles, bullet points, and backend keywords to capture high-intent search terms like “14k gold nose rings” and “surgical steel barbells.”
Designed custom A+ Content showcasing material quality, style variety, and safety benefits.
Produced infographics and lifestyle images highlighting fit, wearability, and fashion appeal.
Mapped products into the correct jewelry and piercing categories to boost visibility.
Created consistent branding across listings to highlight Fresh Trends’ unique identity.
Applied SEO best practices to maximize indexing and organic ranking.
Launched keyword-focused Sponsored Product campaigns targeting terms like “belly rings,” “ear hoops,” and “piercing jewelry.”
Set up Sponsored Brand and Video Ads to highlight jewelry collections and lifestyle shots.
Built defensive campaigns to protect branded keywords and retain loyal traffic.
Adjusted bids seasonally around peak fashion trends and shopping events.
Audited inventory to identify slow-moving SKUs and applied removal orders where necessary.
Prioritized restocking for high-demand products like hoops and nose rings.
Balanced FBA stock levels to maintain a strong IPI score and reduce overstock risks.
Within months of implementing this strategy, Fresh Trends achieved significant results:
Conversion Rate Boost: Increased by 148%, thanks to optimized copy, strong visuals, and A+ Content.
Sales Growth: Year-over-year sales nearly doubled, fueled by stronger organic ranking and PPC campaigns.
Advertising Performance: Return on ad spend (ROAS) improved by 175%, with more efficient keyword targeting.
Inventory Efficiency: Reduced overstocking issues while maintaining steady stock of bestsellers.
Stronger Branding: The Amazon Brand Store was redesigned to showcase Fresh Trends’ jewelry collections, making it easier for shoppers to explore multiple categories.
Fresh Trends had stylish, high-quality body jewelry but needed a strong Amazon strategy to reach its full potential. With a mix of catalog optimization, engaging content, smart advertising, and inventory control, the brand transformed into a competitive player in Amazon’s jewelry category. Today, Fresh Trends continues to stand out with jewelry that empowers self-expression and builds customer loyalty.
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