Running a successful Amazon store requires more than just uploading products and waiting for sales. You need deep insights, accurate profit tracking, and real-time analytics to grow consistently. This is where Amazon analytics tools come in. They help you analyze your sales, monitor advertising costs, manage inventory, and make data-driven decisions.
Two of the most trusted tools for Amazon sellers today are MerchantSpring and Sellerboard. Both provide valuable analytics, but they serve different seller needs. In this guide, we compare MerchantSpring vs Sellerboard to help you choose the best analytics tool for your business and boost your Amazon growth.
What Are Amazon Analytics Tools?
Amazon analytics tools are software platforms that allow sellers to monitor sales performance, profit margins, and advertising efficiency. These tools provide detailed business insights, so sellers can make better decisions about pricing, promotions, and product listings.
By using analytics, sellers can discover which products perform best, identify cost leaks, and analyze Amazon advertising analytics. They also help track how well the Amazon marketplace is doing. They make it easier to manage inventory. They also help calculate real profit margins after Amazon fees and expenses.
Without the right analytics tools, sellers often miss crucial data that could improve their performance and profitability.
MerchantSpring vs Sellerboard Overview
Both MerchantSpring and Sellerboard are leading Amazon seller analytics tools, but they differ in focus.
- MerchantSpring helps multi-channel sellers and agencies analyze data across Amazon, Walmart, eBay, and Shopify.
- Sellerboard focuses exclusively on Amazon profit tracking, offering precision for sellers who operate only within the Amazon ecosystem.
Let’s explore each platform in more detail.
MerchantSpring: Complete Multi-Channel Analytics Tool
MerchantSpring is designed for professional Amazon sellers, agencies, and investors managing multiple online stores. It supports 120+ marketplaces, making it one of the most powerful multi-channel analytics Amazon platforms available.
Key Features of MerchantSpring
- Multi-Channel Analytics Amazon Sellers Trust
- View all sales, orders, and performance metrics from Amazon, Walmart, and Shopify in one dashboard. This central view saves time and ensures accuracy.
- Agency Dashboard for Amazon and Other Marketplaces
- MerchantSpring’s white-label reporting allows agencies to customize reports with their own branding. This is a huge benefit for marketing agencies managing multiple clients.
- Amazon Inventory Management
- Track inventory levels across marketplaces, helping you restock on time and avoid overselling.
- Customizable Dashboard and Reporting
- Create tailored dashboards that focus on key KPIs like profit margins, sales growth, and advertising ROI.
- Amazon Business Insights
- Access visual reports that help you understand performance trends and improve your strategy.
- Account Health and Compliance Alerts
- Receive alerts for potential listing issues or account performance risks before they impact your business.
Why Sellers Choose MerchantSpring
MerchantSpring is perfect for agencies, brands, and large sellers managing multiple accounts. It’s especially powerful for those who need advanced Amazon data reporting and performance tracking across platforms.
Sellerboard: Real-Time Profit Analytics for Amazon Sellers
Sellerboard focuses on profit tracking Amazon sellers rely on daily. It helps sellers understand every cent of income and expense in real time.
Key Features of Sellerboard
- Real-Time Profit Dashboard
- The tool provides instant insights into your total sales, refunds, FBA fees, advertising spend, and profit margins. Sellers can track profit by SKU, product, or category.
- Profit and Cost Tracking
- Sellerboard automatically calculates all costs, including Amazon storage fees, shipping costs, and returns. You always know your true net profit.
- Amazon Inventory Management
- Sellerboard includes smart restock alerts that tell you when to reorder based on demand forecasts.
- PPC Optimization Tool
- Sellerboard features ad automation tools for better Amazon advertising analytics. You can optimize ad spend and boost ROI.
- Listing Change Alerts
- Receive notifications for any modifications in product listings such as titles, bullet points, or pricing changes.
- Automated Review Requests
- Sellerboard helps improve customer engagement by automatically requesting reviews from buyers.
Why Sellers Choose Sellerboard
Sellerboard is perfect for small and medium Amazon sellers. It provides accurate, real-time profit data. You don’t need complex multi-channel integrations. It simplifies Amazon analytics while offering deep financial insights.
MerchantSpring vs Sellerboard: Pricing Comparison
Pricing can play a major role in choosing between these tools.
- MerchantSpring: Starts at $99/month, with access to over 120 marketplaces. It includes white-labeled reporting, performance tracking, and multi-account support.
- Sellerboard: Starts at $15/month, making it budget-friendly for small sellers. It includes profit tracking, inventory tools, and a 1-month free trial.
Best For:
- MerchantSpring: Agencies, enterprise sellers, and brands with multiple stores.
- Sellerboard: Individual Amazon sellers focused on profitability and automation.
Amazon Seller Tools Comparison Table
| Feature | MerchantSpring | Sellerboard |
|---|---|---|
| Marketplace Support | 120+ platforms including Amazon, Walmart, Shopify, eBay | Amazon only |
| Profit Tracking Amazon | Basic overview across channels | Advanced real-time profit dashboard |
| Amazon Inventory Management | Basic inventory data | Detailed stock alerts and reorder planning |
| PPC Optimization Tool | Reporting-focused | Automated bid optimization |
| Reporting & Analytics | Customizable multi-channel reports | Amazon profit and KPI tracking |
| Dashboard Customization Amazon | Yes | Yes |
| Pricing | Starts at $99/month | Starts at $15/month |
| Free Trial | Demo available | 1-month free trial |
Unique Strengths of MerchantSpring
- Multi-Marketplace Integration
- Manage performance data across several platforms in one place.
- Customizable Client Dashboards
- Perfect for Amazon agencies that report to multiple clients.
- Powerful Amazon Business Insights
- Access in-depth Amazon marketplace performance analytics for growth strategies.
- Visual Reporting and Data Presentation
- Present analytics in professional, branded dashboards.
MerchantSpring’s all-in-one interface makes it easy to track performance across many accounts. It helps sellers make smart, data-driven choices.
Unique Strengths of Sellerboard
- Comprehensive Profit Tracking Amazon Sellers Need
- Track exact profit margins after every fee, ad cost, and refund.
- Advanced PPC Optimization
- Automate ad bids to boost advertising performance.
- Cost and Fee Breakdown Amazon Reporting
- See every fee clearly, from storage to referral charges.
- Real-Time Profit Dashboard
- Instant access to accurate sales and profit data.
- Automated Review and Listing Alerts
- Get alerts for listing changes and automatically request reviews from buyers.
Sellerboard focuses on deep Amazon-specific analytics and automation that help sellers grow efficiently.
Customer Support and Interface Comparison
- MerchantSpring: Offers live chat and email support, plus onboarding assistance for new users. The interface is highly customizable and visually clean.
- Sellerboard: Offers email support, tutorials, and a knowledge base. It’s designed for simplicity and usability.
Both provide strong user experiences, though MerchantSpring’s customization appeals more to agencies, while Sellerboard’s simplicity is ideal for individual sellers.
Performance and Analytics Insights
MerchantSpring offers a broad view with multi-channel analytics. In contrast, Sellerboard provides detailed profit assessments for Amazon.
- Use MerchantSpring to analyze performance across Amazon, Walmart, and Shopify.
- Use Sellerboard to get precise profit data and control over ad expenses.
Both tools provide Amazon sellers with clarity and actionable insights that drive sales.
Choosing the Right Amazon Analytics Tool
When deciding between MerchantSpring and Sellerboard, the choice depends on your selling model:
- Choose MerchantSpring if you run multiple stores or manage client accounts across platforms.
- Choose Sellerboard if you sell exclusively on Amazon and want advanced profit tracking and PPC automation.
Both tools empower you with data-driven insights, helping you make smarter decisions and improve performance.
Amazon Business Insights: Why Analytics Matter
Amazon analytics tools reveal how your listings perform, what your ad ROI is, and how inventory affects profits. They simplify decisions about when to restock, which campaigns to scale, and which listings need improvement.
Without these insights, sellers often overspend on ads, lose track of inventory, and underestimate their costs. Using the right analytics tool eliminates guesswork and builds a data-driven Amazon business strategy.
Conclusion
Both MerchantSpring and Sellerboard offer powerful analytics for Amazon sellers.
- MerchantSpring is the right choice for agencies and multi-channel sellers who need a single view across several platforms.
- Sellerboard is ideal for Amazon-only sellers focused on real-time profit tracking, PPC optimization, and automation.
Whichever you choose, both tools can transform how you understand your business, optimize performance, and scale your Amazon success.
FAQs About Amazon Analytics Tools: MerchantSpring vs Sellerboard
Sellerboard is perfect for beginners because it’s simple, affordable, and focuses entirely on Amazon analytics. It gives clear profit reports and is easy to navigate.
Yes. MerchantSpring supports over 120 marketplaces, including Amazon, Walmart, eBay, and Shopify, making it ideal for multi-channel sellers.
Sellerboard offers more detailed profit tracking. It calculates every cost and fee in real time, giving you precise control over your business performance.
Yes. Sellerboard has built-in PPC automation. It automatically adjusts ad bids to improve ROI and manage advertising costs.
Absolutely. MerchantSpring’s customizable and white-labeled dashboards are perfect for agencies managing multiple Amazon client accounts.
Yes. Both tools notify users about product listing changes, helping sellers maintain consistent product performance and avoid listing errors.
For single sellers, Sellerboard is the most cost-effective at $15/month. For agencies and multi-store brands, MerchantSpring’s $99/month plan offers unmatched multi-channel power.
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