If you’re an Amazon seller looking for a fast and effective way to promote your products, Jump Send is a must-know tool. It helps sellers launch new products, increase traffic, and gather customer reviews through automated promotions and emails. Setting up your Jump Send account correctly ensures smooth integration with your Amazon Seller Central, allowing you to create powerful promotions and manage email automation.
In this detailed guide, we’ll explain how to set up a Jump Send account from start to finish, connect it with Amazon, use its features, and apply proven strategies to improve your listing visibility and sales performance.
1. What is Jump Send?
Jump Send is a marketing tool built for Amazon sellers. It helps sellers promote their listings through discount campaigns and deal promotions. It connects with your Amazon account, synchronizes your listings, and enables automation through follow-up emails.
Main Features of Jump Send
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Access to an Amazon deals marketplace with thousands of active shoppers.
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Email autoresponder feature to follow up with customers automatically.
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Coupon creation and redemption tracking for discount-based campaigns.
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Subscriber list management to build long-term customer relationships.
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Review solicitation emails to encourage product feedback.
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MWS Auth Token setup for safe Amazon integration.
Jump Send simplifies the process of marketing and launching new products. It’s a trusted Amazon seller marketing tool for boosting sales and collecting genuine customer feedback.
2. Why Amazon Sellers Use Jump Send
Amazon sellers use Jump Send to improve visibility, gain early sales, and increase product reviews after launch. The platform provides:
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An easy way to promote products on Jump Send deals marketplace.
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Integration with Amazon Seller Central for automated data sync.
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Tools for email follow-up automation and review request emails.
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Control over inventory promotion strategy and coupon redemptions.
It’s especially helpful for new product launches. With a few promotions, sellers can build momentum, attract external traffic, and boost Amazon listing ranking quickly.
3. Step-by-Step: How to Set Up a Jump Send Account
Step 1: Visit the Jump Send Website
Go to the official Jump Send site and click on Sign Up.
Choose the Seller Account option to create your profile. Fill out the basic details — name, email, and password.
You’ll also need to select a subscription plan based on your selling volume and promotional needs.
Step 2: Connect Your Amazon Seller Central
This is the most important part of setup.
To connect your Amazon account, follow these steps:
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Log in to your Amazon Seller Central account.
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Go to Settings / User Permissions.
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Scroll to the Third-Party Developer and Apps section.
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Click Visit Manage Your Apps.
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Select Authorize New Developer.
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Enter the developer credentials provided by Jump Send.
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Once authorized, copy your MWS Auth Token and Seller ID.
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Paste both in the Jump Send dashboard to complete the connection.
Now Jump Send can sync products with your Amazon Seller Central and manage promotions securely.
Step 3: Verify Admin Access and Permissions
Make sure you’re using the admin account on Amazon. Only admin users can authorize third-party tools.
To verify:
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Go to User Permissions in Seller Central.
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Check if you have the delete profile option — if yes, you’re an admin.
If not, ask the main account holder to give you admin privileges.
This step ensures Jump Send can fully integrate with your Seller Central for promotions and emails.
Step 4: Sync Products with Jump Send
After connecting Amazon, Jump Send will automatically fetch your product listings.
You’ll see all ASINs and SKUs in your dashboard.
Make sure the correct listings are visible and the inventory count is accurate.
Syncing allows Jump Send to use your product details, titles, descriptions, and ASINs for promotion setup.
Step 5: Create Your First Promotion
Once your account is ready, it’s time to create your first campaign.
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Click on Promotions / Create New.
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Select the product you want to promote. You can search by ASIN.
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Check if the product description auto-populates. If not, add it manually.
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Choose your product category.
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Enable keyword-targeted URL. Enter your main and secondary keywords.
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Set inventory protection to “Yes” to avoid overselling.
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Choose your promotion dates.
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Set redemption limits and quantity caps.
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Insert your Amazon claim codes into Jump Send to activate coupons.
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Review your setup and click Launch Promotion.
This setup allows Jump Send to start running your deal through its marketplace and external audience.
Step 6: Configure Automatic Approval
Jump Send lets you approve customers automatically.
Enable Automatic Approval for faster processing and set a daily coupon limit.
This keeps promotions under control and prevents misuse of discounts.
Step 7: Setup Email Autoresponder
Jump Send includes a built-in email autoresponder feature to automate your follow-ups.
You can send emails for:
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Purchase confirmation
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Product delivery updates
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Review requests
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Feedback collection
To set it up:
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Go to Email Campaigns.
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Choose Create Template.
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Add your email subject, body text, and personalization tags (buyer name, ASIN, etc.).
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Choose timing for example, 3 days after purchase.
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Activate the sequence.
This system helps build relationships with buyers and improve review rates without manual effort.
4. Creating Promotions That Convert
Setting up a promotion isn’t enough — you need strategy.
Let’s explore the elements that make a campaign successful.
a. Pick the Right Product
Start with products that already have some visibility and good images.
Avoid promoting low-demand items or listings with poor reviews.
A high-quality listing converts better and gives more accurate test results.
b. Use Keyword-Targeted URLs
Keyword-targeted URLs drive organic ranking.
Jump Send allows you to include your primary and secondary keywords in the URL link.
Example: https://www.amazon.com/dp/ASIN/?keywords=stainless+steel+bottle
This helps Amazon associate your listing with target search terms, improving ranking over time.
c. Manage Coupon Codes
Use coupon limits to control redemptions.
Avoid giving too many codes in one day.
Start small for example, 20 codes daily — and scale up.
Track coupon redemption inside your promotions dashboard to monitor ROI.
d. Monitor Your Campaign
Track:
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Number of redemptions
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Conversion rates
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Daily deal performance
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Review growth
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Traffic improvement
Consistent monitoring ensures your promotional budget management stays under control.
5. Leveraging Email Automation for Reviews
Your review strategy matters for long-term success.
Jump Send’s email follow-up automation helps you gather reviews while staying compliant.
Best Practices for Review Emails
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Always ask for honest feedback, not positive reviews.
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Don’t offer incentives in exchange for reviews.
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Keep messages short and polite.
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Add a clear link to the review page.
Example email:
Hello [Customer Name], Thank you for purchasing [Product Name]! We’d love to hear your experience. Your feedback helps us improve and helps other customers.
Consistent follow-ups increase review volume and strengthen your brand reputation.
6. Managing Promotions and Results
Use your Jump Send promotions dashboard to track campaigns.
It shows coupon usage, clicks, conversions, and review rates.
You can pause, edit, or duplicate promotions anytime.
To get the best results:
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Keep your subscriber list updated.
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Remove inactive users.
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Segment your list based on product category or promotion type.
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Use A/B testing for email subject lines.
Effective subscriber list management ensures higher engagement and more conversions.
7. Avoid Common Mistakes
Many new sellers make errors when setting up their Jump Send accounts. Avoid these:
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Skipping inventory protection, causing overselling.
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Using too high a discount (Amazon may not count reviews as “verified”).
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Ignoring Amazon policy compliance.
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Not setting daily coupon limits.
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Forgetting to personalize email templates.
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Not monitoring redemption and results regularly.
By avoiding these mistakes, you’ll maintain compliance and achieve better ROI.
8. Advanced Tips for Amazon Sellers
Use Data to Plan Future Campaigns
Track every promotion’s metrics — redemptions, traffic boost, and review count.
These insights help plan future product promotion campaigns more effectively.
Integrate Jump Send with Other Tools
Combine it with your Amazon seller tool stack — PPC manager, keyword tracker, and inventory system.
This gives a full-view of your marketing performance.
Boost Product Visibility
Use external traffic sources — social media or influencer links — to drive traffic to Jump Send promotions.
It expands your promotional traffic to listing beyond Amazon alone.
Leverage Jump Send User Base
The Jump Send community of deal seekers can significantly increase visibility.
Running targeted discount-based promotion campaigns here helps build ranking quickly for new products.
9. Measuring Success
Track your key metrics:
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Traffic boost on your Amazon listing.
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Conversion rate increase post-promotion.
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Review volume growth.
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Keyword ranking boost.
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ROI on promotional budget.
Use these data points to adjust your next campaign.
Consistent tracking ensures you’re getting the most from Jump Send’s platform.
10. Maintaining Amazon Compliance
Amazon’s review policies are strict.
Always follow these rules:
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Never ask for only positive reviews.
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Avoid offering free gifts or refunds for reviews.
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Don’t direct buyers outside Amazon.
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Make sure your follow-up templates stay neutral.
Following compliance protects your account and ensures sustainable long-term success.
FAQs About How to Set Up a Jump Send Account
It’s a tool that helps Amazon sellers promote their products, increase sales, and get reviews through discount campaigns and automated emails.
Yes, Jump Send requires a subscription. Choose a plan based on your number of products and promotional needs.
Yes, it connects through the MWS Auth Token setup, which allows it to sync listings and manage promotions.
Most promotions take about four hours after activation to appear on the Jump Send deals marketplace.
Yes, it’s compliant as long as you follow Amazon’s review and communication policies.
Yes. The promotions dashboard lets you monitor coupon usage, email open rates, and sales conversions.
Final Thoughts
Setting up a Jump Send account is one of the smartest moves for Amazon sellers who want faster results. It combines deal promotions, coupon management, and email automation into one platform.
By following this step-by-step guide, you can:
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Connect your Amazon Seller Central safely
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Set up your MWS Auth Token
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Create high-impact promotions
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Manage email follow-ups
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Track performance metrics
With consistent effort, Jump Send can help you improve visibility, gather reviews, and boost your product ranking on Amazon.