Amazon A+ Content helps brands present their products in a more attractive and detailed way. It allows sellers to use enhanced images, rich text, and comparison charts to highlight their products. When used correctly, it boosts conversions, increases trust, and strengthens brand visibility.
Many sellers are still confused about how it works, who can use it, and how to make the most of it. This detailed guide answers all your common questions about Amazon A+ Content. It explains eligibility, creation steps, modules, costs, and best practices to help you build content that converts and ranks higher on Amazon.
What Is Amazon A+ Content?
Amazon A+ Content is an advanced feature for brand-registered sellers that enhances the visual and textual appeal of product detail pages. It replaces plain descriptions with visually engaging layouts, comparison charts, lifestyle images, and brand stories.
It’s designed to help customers understand the product better and make faster buying decisions.
With A+ Content, you can use different modules to describe features, explain benefits, and answer buyer questions visually. It helps reduce returns and increases conversion rates because customers get all details in one place.
Why A+ Content Matters for Sellers
A+ Content directly impacts your conversion rate. When customers see professional images and clear descriptions, they trust your brand more. It creates a positive first impression and builds authority.
It also helps your listings stand out among competitors. Enhanced visuals encourage longer page visits, improving click-through and conversion performance. Sellers who use A+ Content usually report a 5–20% increase in sales after optimizing their pages.
In simple words, A+ Content is not just decoration. It’s a strategic marketing tool for driving more sales and improving customer satisfaction.
Eligibility Requirements for A+ Content
Not all sellers can access A+ Content. You must be enrolled in Amazon Brand Registry.
Brand Registry ensures that you own your brand or have authorization to represent it. Once approved, A+ Content becomes available through the A+ Content Manager in Seller Central.
If you are a Vendor (selling directly to Amazon), you can also use A+ Content through Vendor Central. For regular sellers without Brand Registry, this feature remains locked until registration is completed.
So, the first step toward A+ Content is brand protection through Amazon Brand Registry.
Technical Requirements for Creating A+ Content
Before you start building your A+ layout, you must follow Amazon’s technical guidelines.
Here are the essentials:
- Image dimensions: Between 970×300 px and 1464×600 px, depending on the module.
- File size: Each image must be below 2 MB.
- File format: JPEG or PNG only.
- Text limit: Each module has a defined text character limit.
- Alt text: Add descriptive alt text for each image to improve accessibility and SEO.
Amazon will reject content that doesn’t meet these requirements, so precision matters.
Restrictions and Guidelines to Follow
Amazon has strict rules for A+ Content to maintain quality and accuracy. You must not include:
- Pricing or promotional claims (like “Best Deal” or “Limited Offer”)
- External website links or contact information
- Customer reviews or quotes
- Time-sensitive content
- Offensive, misleading, or unverifiable statements
You should also avoid grammar mistakes or formatting errors. Amazon’s review team checks every submission before approval, so keep your content professional and consistent.
Types of A+ Content
There are three main types of A+ Content that sellers can create.
Basic A+ Content:
This version includes simple modules such as text blocks, comparison charts, and lifestyle images. It’s available for free to all registered brands.
Premium A+ Content (A++):
This is a paid version that provides access to more interactive features like videos, carousel displays, and HD images. It offers better storytelling potential but is available only to select vendors.
Brand Story Module:
Introduced recently, this feature lets brands share their mission, values, and history through an additional scrolling section above the A+ modules. It adds emotional appeal and strengthens brand identity.
Amazon Modules for A+ Content
Amazon offers multiple pre-designed modules that sellers can customize. Common module types include:
- Standard Image and Text
- Comparison Charts
- Four Image Highlights
- Single Image with Text Overlay
- Technical Specifications
- Lifestyle Image with Caption
Choosing the right modules helps you display your product in the most effective way. For example, comparison charts help shoppers evaluate product variations, while lifestyle modules highlight real-life usage.
Image Dimensions and File Formats
Image quality can make or break your A+ Content. Always upload high-resolution images that meet Amazon’s pixel and format guidelines.
Recommended specs include:
- Resolution: 300 DPI or higher
- Format: JPG or PNG
- Background: Clean white or lifestyle background
- Lighting: Natural and well-balanced
Avoid blurry or pixelated visuals. Use professional product photography whenever possible. Amazon compresses images, so high-quality uploads ensure they still appear sharp after processing.
Using Alt Text for A+ SEO
Alt text improves accessibility and helps search engines understand your images. It also supports internal Amazon search visibility.
When writing alt text:
- Describe what the image shows.
- Include relevant keywords naturally.
- Keep it short and clear (under 100 characters).
For example: “Stainless steel insulated water bottle 1-liter leakproof design.”
This simple step improves SEO ranking and helps visually impaired users understand your content.
How A+ Content Affects Amazon SEO and Conversion
A+ Content itself does not directly influence your Amazon ranking algorithm, but it improves conversion rates. When conversions increase, your organic ranking also improves.
Engaging content reduces bounce rate and increases session time. These signals tell Amazon your listing is valuable. In turn, Amazon rewards it with better visibility.
Additionally, including relevant keywords in text modules and alt text strengthens SEO indirectly. A well-optimized A+ layout boosts both performance and discoverability.
How to Publish and Schedule A+ Content
Once you finish designing your layout, you can publish it using the A+ Content Manager in Seller Central.
Steps include:
- Go to the A+ Content Manager.
- Click “Start creating A+ Content.”
- Choose your layout and modules.
- Add text, images, and alt descriptions.
- Preview your content.
- Submit for Amazon approval.
Amazon usually reviews submissions within 7 days. If approved, your A+ Content goes live automatically on the ASINs you selected.
Cost of Amazon A+ Content
For brand-registered sellers, Amazon A+ Content is free. There are no direct fees for creating or uploading content.
However, Premium A+ (A++) is available only by invitation and may involve additional costs depending on Amazon’s program.
You may also spend on professional copywriting, photography, or design services to ensure your content meets high standards. Investing in quality always pays off in conversions and brand trust.
Outsourcing A+ Content to Experts
If you don’t have time or design experience, outsourcing your A+ Content creation can be the best solution.
Agencies like Sellexio specialize in building optimized A+ Content that aligns with Amazon guidelines. They handle layout design, copywriting, image optimization, and SEO integration.
Professional help ensures your content looks premium, follows Amazon rules, and performs well across devices. It saves time and prevents rejections or compliance issues.
Troubleshooting A+ Content Rejections
Sometimes, Amazon may reject your A+ submission. Common reasons include:
- Use of promotional language
- Grammar or spelling mistakes
- Poor image quality
- Incorrect image dimensions
- Non-compliance with policies
When this happens, check the feedback in your A+ Content Manager. Fix the highlighted issues and resubmit. Keeping a checklist before submission helps reduce rejection risk.
A/B Testing for A+ Content
Testing helps you understand what layout and visuals perform best.
You can create multiple versions of your A+ Content using Manage Your Experiments in Seller Central.
Compare engagement, conversion, and click-through metrics. Replace underperforming elements with those that show higher results.
Continuous optimization ensures your content always performs at its peak.
Best Practices for Amazon A+ Content
Follow these best practices for maximum results:
- Use high-resolution professional images.
- Keep sentences short and benefit-driven.
- Maintain consistent branding and tone.
- Add lifestyle visuals showing product use.
- Include comparison charts for product families.
- Avoid keyword stuffing.
- Update content based on customer feedback.
Consistency and clarity are key. Every element should guide customers toward purchase.
Final Tips to Maximize Brand Power
Use A+ Content to tell your brand story authentically. Combine emotion and logic in your messaging. Show how your product improves daily life.
Always test new modules, visuals, and captions. Keep your content fresh and aligned with seasonal campaigns.
When combined with strong SEO, optimized titles, and bullet points, your A+ Content becomes a conversion powerhouse.
Conclusion
Amazon A+ Content is more than an optional enhancement. It’s a proven method to increase sales, strengthen your brand image, and create lasting customer relationships.
Whether you’re launching a new product or optimizing an existing listing, A+ Content helps your brand stand out in a competitive marketplace.
If you want expert help, Sellexio offers complete Amazon A+ Content creation and management services that drive visibility and sales growth.
FAQs About Amazon A+ Content FAQs
Amazon A+ Content is a feature that allows brand-registered sellers to enhance product listings with rich text, lifestyle images, and comparison charts. It improves product presentation and helps customers make confident buying decisions.
Only sellers enrolled in Amazon Brand Registry or those using Vendor Central can create A+ Content. Registration verifies brand ownership and unlocks the A+ Content Manager tool inside Seller Central.
Amazon A+ Content is free for all brand-registered sellers. However, Premium A+ (A++) features are available only by invitation and may include additional fees depending on Amazon’s program and requirements.
Once submitted, Amazon usually reviews A+ Content within 5 to 7 business days. If approved, it appears automatically on the selected ASINs. Rejected content can be edited and resubmitted for approval.
Yes. While A+ Content doesn’t directly affect ranking algorithms, it increases conversion rates and session time. These metrics help improve organic visibility and boost overall sales performance on Amazon.