Expert Amazon SEO Services to Boost Your Sales
Amazon SEO is not guesswork. It is strategy, structure, and continuous refinement.
With experience serving 3,000+ brands, Amazon SEO has become a refined, data-driven process at Sellexio. We follow a proven 4-phase Amazon SEO strategy designed to improve keyword indexing, organic rankings, and conversion performance inside Amazon’s A9 algorithm.
Our structured approach helps your products rank higher and become easier for shoppers to discover.
Our 4-Phase Amazon SEO Plan:
- Phase 1: Search Term Optimization
- Phase 2: Incremental Indexing & Pink Keyword Update
- Phase 3: Strike Zone Keyword Strategy
- Phase 4: Search Query Report Optimization
Phases 2, 3, and 4 are available under Full Service Amazon Management.
Ready to improve your Amazon SEO? Contact our team today.
SEO Phase 1
Search Term Optimization
Phase 1 focuses on backend search term optimization — the foundation of Amazon ranking.
Starting at $1,000, this phase is designed to strengthen your listing’s indexing power and improve organic visibility. We optimize hidden backend search fields so your product appears for high-intent keywords your competitors may be missing.
Each order covers up to 10 ASINs and includes before-and-after drafts for approval.
What’s included:
- Advanced keyword research within your category
- Competitor keyword gap analysis
- Manual selection of high-relevance, high-conversion keywords
- Backend search term restructuring for stronger indexing
- Improved organic keyword ranking over time
- Increased product discoverability
- Stronger traffic flow leading to higher sales
If your product isn’t ranking, Phase 1 is where it starts.
SEO Phase 2
Incremental Indexing
Phase 2 builds on the indexing foundation by optimizing visible copy elements.
We strategically adjust titles and bullet points to include additional keyword opportunities without keyword stuffing. This improves organic reach while maintaining readability and conversion strength.
What we do in Phase 2:
- Optimize titles and bullet points for expanded indexing
- Remove duplicate (“pink”) keywords already used in visible content
- Free up backend space for new keyword opportunities
- Strengthen overall keyword coverage
This phase is ideal for sellers looking to expand their keyword footprint beyond initial indexing.
SEO Phase 3
Search Term Optimization
Phase 1 focuses on backend search term optimization — the foundation of Amazon ranking.
Starting at $1,000, this phase is designed to strengthen your listing’s indexing power and improve organic visibility. We optimize hidden backend search fields so your product appears for high-intent keywords your competitors may be missing.
Each order covers up to 10 ASINs and includes before-and-after drafts for approval.
What’s included:
- Advanced keyword research within your category
- Competitor keyword gap analysis
- Manual selection of high-relevance, high-conversion keywords
- Backend search term restructuring for stronger indexing
- Improved organic keyword ranking over time
- Increased product discoverability
- Stronger traffic flow leading to higher sales
If your product isn’t ranking, Phase 1 is where it starts.
SEO Phase 2
Search Query Report Optimization
Phase 4 is driven directly by Amazon’s Search Query Report data.
This is a market share indexing strategy designed for mature listings already benefiting from Strike Zone optimization. We analyze top-ranking keywords identified by Amazon and incorporate exact-match phrases into your SEO structure.
This allows you to:
- Increase market share for high-performing keywords
- Strengthen ranking positions
- Align your listing with Amazon’s own conversion data
- Improve long-term organic growth
This is a precision phase focused on scaling authority and sustaining ranking momentum.
Win on Amazon, Dominate Amazon SEO
Amazon’s search algorithm is complex and constantly evolving. Without a structured SEO strategy, even great products struggle to gain traction.
Our Amazon SEO services are built to help your listings appear where buyers are actively searching.
1. Effective Keyword Tools
We use advanced keyword research tools and competitor analysis platforms to uncover profitable search terms and ranking gaps.
2. Optimized for More Clicks
We refine backend search fields and listing attributes to improve discoverability, ensuring your product is eligible for more relevant searches.
3. Better Visibility & Rank
Phase 1 prioritizes indexing, helping your product appear within the top 300 search results, the first major visibility milestone on Amazon.
2. Strategic Keyword Usage
We reinforce important keywords across titles, bullet points, and backend search terms to maximize indexing and strengthen ranking signals.
Amazon SEO is not about adding more words. It’s about placing the right words in the right positions.
Is Your Listing Not Showing in Search Results?
If your product isn’t appearing for important keywords, it’s usually an indexing issue, not a product problem.
We troubleshoot Amazon SEO challenges every day. With years of Seller Central experience, we understand how to diagnose and fix indexing failures, suppressed listings, and keyword invisibility issues.
- Solve My Amazon SEO Problem
- Get Expert Troubleshooting Support
If Amazon search isn’t working for you, we’ll find out why.
Frequently Asked Questions
What is Amazon SEO and why is it important?
What are the phases of your Amazon SEO service?
Our 4-phase strategy includes Search Term Optimization, Incremental Indexing, Strike Zone Keywords, and Search Query Report Optimization.
How much does Phase 1 Search Term Optimization cost and what does it include?
Phase 1 starts at $1,000 and includes backend keyword research, competitor analysis, indexing optimization, and up to 10 ASINs.
Can I purchase individual phases or do I have to buy full service?
Phase 1 is available separately, while Phases 2–4 are included in Full Service Amazon Management.
How does your team select keywords for Amazon SEO?
We use competitor analysis, search volume data, conversion trends, and Amazon search behavior insights to manually select high-impact keywords.
